The challenge

Paperclip

Invented over a hundred years ago, the paperclip has been unchanged and irreplaceable ever since. Many have tried to iterate the form and shape, but the original form is so thoughtful and simple that it truly cannot be improved upon. You can change the colour or coating, but the form has achieved its optimal state. It’s lightweight, easy to use, and stunningly simple in its design. We approach our designs the same way, creating solutions that are thoughtful, usable, and timeless.